Comments on: B2B Search Marketing: What to Do When Abandonment Rates Continue to be High

By: seochampion

seochampion — Wed, 28 Oct 2009 11:43:01 +0000

So what can you do to get better conversion? If you eliminate the public email services, you probably wont get much action.

By: Phil Couling

Phil Couling — Tue, 10 Feb 2009 20:49:27 +0000

Good article, but totally wrong on the email address recommendation. People are bombarded with spam, so even legitimate and qualified prospects visiting a site are quite likely to use a public email service address for online forms, it’s almost best practice to do so.

I would never, use my “proper” personal or business email addresses on any online form, even the ones that I have a trust relationship with. As a consequence I can manage my business email separately from the unsolicited mail that will inevitably fill any email inbox that I use online. That means that I AM willing to receive unsolicited email from sites that I register with, but on my terms.

If public email addresses were prohibited from any site that I was sincerely interested in, that would force me to abandon the effort. Not exactly the result desired for readers of this article.

Might such an approach lead to a higher volume of dead end leads? possibly, but I’d rather that, than actually increase my abandonment rate by making unqualified judgments about my visitors based upon their choice of email address.

By: Galen De Young

Galen De Young — Fri, 14 Mar 2008 12:40:19 +0000

If someone doesn’t even leave her corporate email address, that says a lot about the potential of the lead, that it has little likelihood of further conversion. I suppose you could send promotional or other emails to the person with a gmail account, but you don’t even know if that person represents a business. She could be a student, a competitor, who knows. Chances are, if that person does represent a business, that person doesn’t want to proactive contact from you anyway; that’s the reason for the gmail address in the first place. Why waste the time? You have a finite amount of time and resources. Use it on prospects with much more potential.

By: Deb

Deb — Fri, 14 Mar 2008 05:32:55 +0000

So what can you do to get better conversion? If you eliminate the public email services, you probably wont get much action.
Thanks

By: SEO for Yahoo Small Business - Terry Reeves

SEO for Yahoo Small Business - Terry Reeves — Thu, 27 Dec 2007 14:20:51 +0000

High abandonment rates can also be attributed to a slow server. I have clients in some industries where a significant amount of personal information is required to process the request. A multi page form is required and sometimes the server load from all of the form submits can cause a delay in the presenting of the next form page. This delay of sometimes just a few seconds will cause a tremendous increase in abandonment.

The implementation of AJAX in forms can greatly increase the speed of form processing and shorten the number of pages needed to make a successful submission.