New Series on B2B Search Engine Optimization Strategies
On the Francis SEO site, we recently started a series of white papers on B2B search engine optimization strategies.
The first white paper, Differences Between B2C and B2B SEO, covers some of the unique issues relating to business-to-business search engine optimization and their implication for B2B companies. The second white paper, Driving Conversion in B2B SEO, focuses on how to approach and accelerate conversion in the business-to-business realm while capturing lead information.
